The Mobile Commerce Briefing 2012-2016 M-commerce 시장 : 상황 개요(2012-2016년)

M-commerce 시장의 주요 부문에 대해 조사하고, 정의, 시장 성장 촉진요인 및 저해요인, 시장 예측 정보를 전해드립니다.

제1장 서론

제2장 M-commerce 시장 세분화

제3장 시장 부문 정의

• 모바일 뱅킹
• 모바일 결제
• 모바일 소매

제4장 시장 성장 촉진요인 및 저해요인

• 시장 성장 촉진요인 TOP 3
• 시장 성장 저해요인 TOP 3

제5장 시장 예측

제6장 제안

Abstract

Overview

The objective of this Executive Briefing is to provide the reader with insight scoped across the key segments of the mobile commerce market. The briefing draws on the following seven reports in Juniper Research's Mobile Commerce Stream.

Table of Contents

1. Introduction

2. Mobile Commerce Market Segmentation

• Figure 1: Mobile Commerce Market Segmentation

3. Market Segment Definitions

• 3.1 Mobile Banking
• 3.2 Mobile Payments
  • i. Digital & Physical Goods
  • ii. Contactless NFC
  • iii. Mobile Money Person to Person Transfer
• 3.3 Mobile Retail
  • i. Mobile Ticketing
  • ii. Mobile Coupons

4. Drivers & Constraints

• Figure 2: Mobile Commerce: Top 3 Drivers and Constraints
• 4.1 Top 3 Drivers
  • i. User Demand and Requirements
  • ii. Lower Churn for Mobile Operators
  • iii. Increase in ARPU
• 4.2 Top 3 Constraints
  • i. Business Model Issues
  • ii. Support Issues
  • iii. User Experience and Security Concerns

5. Market Projections

• Figure 3: Mobile Commerce Market Size ($m) - Financial Services Segments 2015
• Figure 4: Mobile Commerce Market Size ($m) - Non-Financial Services Segments 2015
• Table 1: Mobile Commerce Market Size by Segment ($m) 2015

6. Selected Recommendations